Moral Rating Agency

The Moral Rating Agency was born after Russia’s February 24th invasion of Ukraine. This was the catalyst, but our name reflects our plan to expand beyond the morality of doing business with Russia and cover corporate moral behavior on other critical political issues. Right now, the imperative is to get Russia out of Ukraine and use this momentum to help pro-democracy Russians get Putin and his regime out of Russia. We call this first project ‘Still Supporting Russia?’. The focus of the Moral Rating Agency in the future will be to show the moral behavior of individual companies on a specific critical issue or involvement with a particular country harming the world or its own people. Our ratings will be particularly powerful for publicly-traded companies or ones that have consumer brands. A large majority of companies falls into one of these categories. Our ratings will empower investors and consumers to identify, and then pressure, capitalistically-focused companies to act morally with global political responsibility. In addition to exposing and crediting companies through moral ratings, we will maintain an Indelible Ledger of their behavior so any later corrective actions do not wipe the slate clean. Time is of the essence, so a rating system should include a disincentive for delay through exposing and tracking what preceded a later action. Ratings of corporate political moral behavior on simple topics are not currently easy to find in the world. This is because ESG (Environmental, Social and Governance) rating agencies have a practical commercial responsibility to their institutional investor clients to cover the range of issues that the investors wish. The Moral Rating Agency is a focused rating agency undiluted by other factors, zeroing in on single-topic political corporate moral ratings. We are stepping in to fill this information gap.