MAD

MAD (the Danish word for “food”) is a nonprofit organization that empowers the global hospitality community with the tools, inspiration, and knowledge to make a difference in their restaurants and the world. MAD was founded in Copenhagen, Denmark, in 2011 by René Redzepi, chef and owner of restaurant noma. Its programs include a Symposium; MAD Mondays, a series of public talks in major cities around the globe; media shared through books, publications, and online videos; and VILD MAD, free resources to explore nature through foraging. In 2019, MAD launched its most ambitious project yet: MAD Academy, an educational program supporting the food and hospitality industry with tools and knowledge for change makers.