Generation T

Changing 3 million lives through the skilled trades In 2018, Lowe's Home Improvement wanted to do something ambitious: to change the lives of 3 million people through a powerful tradeskill program. Of course, Lowe’s couldn’t do it alone. So industry, nonprofit and government leaders united behind our movement, Generation T, to help promote one of the fastest growing industries: the skilled trades. Despite high growth and steady pay, the demand is far outpacing the supply of workers. But it’s not just about the pay. These jobs are not being automated — they’re being augmented by technology. Research by Lowe’s shows that skilled tradesmen often love their work because they love seeing a finished product at the end of the day. They love making people happy and enjoy a work-life balance. In fact, numerous studies show that those who work with their hands are happier.