DARLING

DARLING was born in Modena in April 2018 as a Made In Italy brand specialized in suncare products. DARLING proposes itself as a completely innovative brand in the market of products with SPF. The idea comes from the desire to introduce a fresh and current brand on the market, with an offer of suncare products with high quality SPF, characterized by skincare properties and enhanced by a design and trendy packaging. The goal is to create references suitable both for the new generations, so attentive to the aesthetics of the products, and for the demanding and informed customer of the selective perfumery, the distribution channel of reference. The combination of simple aesthetics, but with attention to the smallest details, and a formulation of the highest quality has created a unique product. One of DARLING's main ambitions is to make SPF products cooler and more attractive, capable of raising consumer awareness of skin protection. "SPF - Stay Pretty Forever!" - one of the brand's iconic phrases, sums up the DARLING philosophy, founded on the concept of SPF as an essential element of daily skincare. Despite its international footprint, DARLING is 100% Made in Italy. Being an Italian brand for DARLING means simplicity, beauty, craftsmanship and quality in every single detail. Simplicity is the essential characteristic of the texture of the products: white and silky. Beauty is in the wrapping: pastel colors and essential shapes. High quality and know-how are in the performance of our products and in their formulas. The result is encapsulated in these words: "High quality, eye catching packaging: like an Haute Couture dress".