Rubicon Exotic

Rubicon has had a special meaning ever since a young and ambitious Julius Caesar made a major commitment and against the Senate’s orders, decided to cross the river Rubicon between Gaul and Italy. This action was the first step in what eventually led to the creation of his Roman Empire. Like Caesar, our company’s founders took a big risk and ‘crossed the Rubicon’. By leaving their safe jobs and founding the company, they took a decisive, irrevocable step. There was no going back… And we’re so glad they didn’t! Rubicon has emerged over three decades of dedication to become a market leader in exotic juice drinks. The brand now offers a delicious range of still classics, 100% juice (No sugar added) and sparkling drinks for its legions of exotic juice fans. Shana started out in 1996 and since then has come a long way, distributing in Canada as well as the UK. We are the pioneers and market leaders of frozen exotic vegetables, authentic snacks and traditional South Asian flatbreads. Our innovation, authenticity and high quality is something that we pride ourselves on. Today Shana is recognised as a leader in the frozen industry and is the preferred brand among Ethnic independent retailers and supermarket chains. Veggie Korner is focused on delivering meat-free alternatives and plant-based innovation within the Canadian market.