NRS Digital Media

NRS Digital Media, a division of National Retail Solutions and subsidiary of IDT, specializes in in-store digital media advertising for independent retail stores. With over 24,000 digital screens in more than 21,000 locations nationwide, NRS allows advertisers and agencies to showcase dynamic ads to audiences of all income levels, interests, and demographics during the most engaged moment of their visit. NRS uses 1st party scan data and 3rd-party qualitative and quantitative data to validate audience composition and generate custom networks to engage specific audiences during their daily routine. In addition to driving awareness, consideration, and trial with digital advertising, NRS collects transaction-level data to reveal brand and category performance and emerging trends across shopper segments for CPG and Beverage brands. NRS complies with regulated category advertising requirements and operates in various retail channel types.